Western Culture. Portrayal Of Gender In Ads Essay

Western Culture. Portrayal Of Gender In Ads - Essay Example Many scholars and researchers of popular cultural analysis argue that advertising has contributed to Western society's beliefs and values of gender roles, sex and sexuality. Further, that advertisements represent across the decades reflect the ideals, activities and behaviors of Western culture that has adopted as its social norms, and so reflects the expectations of the genders within these societies (Hogg and Garrow, 2003). They contend that cultural constructions of gender impact on the lives of all people within a society, and that these cultural constructions cannot be differentiated from the lives and images of each gender. Importantly, that is essential for society to understand how advertising can contribute to attitudes about gender relations and the expected gender roles, as well as how these factors impact on individuals constructing their identities and sense of place. However, arguments exist within current discourse of cultural text analysis that advertising over the ye ars has been over-analyzed, so that interpretations of stereotypes and limiting of gender roles are exaggerated (Lukas, 2006). This paper aims to present a visual and textual analysis of advertisements over the past six decades, contending that ads have predominantly stereotyped and objectified women and men.Popular culture contributes to the ways in which society constructs the roles and identities of women and men on a day-to-day basis. In general, individuals within Western society tend to be unable to comprehend the significance of our cultural values as portrayed in advertising. Also, when a person is able to understand the underlying cultural meanings of an ad, they often do not have access to knowledge that would enable them to effectively respond to advertisements that objectify or stereotype gender relationships. Without active cultivation of an individual's cultural literacy, by way of critiquing and reflecting upon advertisements presentation of gender relationships, mean ingful social change is constrained. Hence, to live in a truly democratic society that values equality, respect for differences and the freedom of rights for all, critical and reflective skills need to be learnt by all members of society. An example of a lack of critical insight into the cultural values upheld in advertising is the argument that states 'Ads are fun' (Lukas, 2006). From this point of view, ads are not meant to be taken seriously as they are merely fun forms of entertainment. However, it is evident that many 'fun' ads have underlying messages that reflect and maintain unequal gender relations. In the 1940s it was not uncommon for women to be portrayed as being 'stupid' (see Figure 1, Appendix). During this era women were typically illustrated as belonging to the domestic realm, and as being intellectually inferior to men. To emphasize this characteristic of women, they were visually presented with faces that suggested stupidity. Text accompanying the ad reinforced the message that women say stupid things, or are unable to think for themselves, requiring a man to assist them. For example the text for Figure 1 reads as: You mean a woman can open it! In contrast, men during the decade of 1940-1950 were presented as having authoritarian, dominant and controlling roles as reflected in ads. Especially, they were depicted as being intelligent and as in control (see Figures 2 and 3, Appendix). Women were viewed as subordinate to men, and as having to concern themselves with what the male of the household thought of their efforts to maintain their appearance. As well, women were predominantly concerned with pleasing their man by

Quality Management Tools & Techniques Individual Project Assignment

Quality Management Tools & Techniques Individual Project - Assignment Example Actually, the establishment of this plant has been of much significance to the company. As a matter of fact, the beverage sector has become so competitive. Although the management of the Coca-Cola Inc. deeply understands much about it, they acknowledge that a lot still need to be done. For the company to continue enjoying a large share of the market, especially in this market, it needs to put in place a team of competent, highly qualified and motivated managers. These will be conserved about the management of its human, financial and all the other resources. Once the company has such management, it will be much possible for it to discharge all its operations without many challenges. First, the management will do this by hiring a large pool of professional employees to work for the company. Besides, they will be highly motivated to ensure that their productivity is boosted. Moreover, through a proper utilization of the company’s resources, the organization will manage to come up with novel ideas and viable strategies to improve the company’s products, quality of services to the satisfaction of all its clients. All these should be properly done as they can enable the company to record a tremendous growth. Once it can satisfy its clients, it will definitely have to accomplish its set short and long-term objectives. As part of the larger Coca-Cola Incorporations, Al Ahlia Gulf Line acknowledges that the satisfaction of its clients’ diverse needs is the corner stone of its success. Just like the rest of the stakeholders, the customers constitute a very significant section of the company. Without them, nothing much can be achieved. For this reason, the company has dedicated its time to ensure that the clients are provided with the necessary services and products which they always require. Beverage is a very popular product which is consumed by a large number of people in the country. However, this does not necessarily mean that the company is assured of

Critque Essay Example | Topics and Well Written Essays - 500 words

Critque - Essay Example All of these are believed to aid in the learning of the students on the particular content proposed by Ms. McMahon. Her work obviously is centered on the premise that media has an important part in the education of the patients. However, she does not show a random use of available media. Her use of these materials is anchored on the objectives she has set out for each session of her program. For example, the discussion on the importance of aerobic exercise, through the use of video presentations and giving out of handouts, is done in the first few sessions of the patient education program. In so doing, she enables the students to comprehend the objectives of the program, the activities of each session and the overall impact of the class to their well-being. Also, in her lesson on the duration of exercise, she gives the students exercise charts where the students can note and monitor how long or how often they have done the assigned exercise and to what extent they have reached their targets. This is a good follow-up of learning because the students will be able to apply what they have learned (th at this type of cardio work-out can only last for this period of time or that doing this cardio work-out should bring heart rate to this value) and that this will also monitor the development of the patients in as far as their participation on the activities is concerned. I agree on her use of various types of media because this makes the patients eager for the next lessons in their anticipation of what media will be used. Also, the class content in itself needs the use of media, particularly videos and pictures to show or illustrate the various exercises, materials used and the like. The classic classroom discussion is not sufficient with this type of class content or class objective. The flow or sequencing of events in the program is also well planned. It starts with the

Quality Management Tools & Techniques Individual Project Assignment

Quality Management Tools & Techniques Individual Project - Assignment Example Actually, the establishment of this plant has been of much significance to the company. As a matter of fact, the beverage sector has become so competitive. Although the management of the Coca-Cola Inc. deeply understands much about it, they acknowledge that a lot still need to be done. For the company to continue enjoying a large share of the market, especially in this market, it needs to put in place a team of competent, highly qualified and motivated managers. These will be conserved about the management of its human, financial and all the other resources. Once the company has such management, it will be much possible for it to discharge all its operations without many challenges. First, the management will do this by hiring a large pool of professional employees to work for the company. Besides, they will be highly motivated to ensure that their productivity is boosted. Moreover, through a proper utilization of the company’s resources, the organization will manage to come up with novel ideas and viable strategies to improve the company’s products, quality of services to the satisfaction of all its clients. All these should be properly done as they can enable the company to record a tremendous growth. Once it can satisfy its clients, it will definitely have to accomplish its set short and long-term objectives. As part of the larger Coca-Cola Incorporations, Al Ahlia Gulf Line acknowledges that the satisfaction of its clients’ diverse needs is the corner stone of its success. Just like the rest of the stakeholders, the customers constitute a very significant section of the company. Without them, nothing much can be achieved. For this reason, the company has dedicated its time to ensure that the clients are provided with the necessary services and products which they always require. Beverage is a very popular product which is consumed by a large number of people in the country. However, this does not necessarily mean that the company is assured of

Windows displays Essay Example for Free

Windows displays Essay Firstly I had to choose the idea for the window display. I searched internet, looked in windows displays to other shops, heard to the advice of friends and decided to choose brandy. I selected the brandy, because I saw many examples in other window displays and much information about the brandy can be found on the Internet. Secondly, I made a few pictures on similar windows displays in town for my story board. In my story board I used different colour from light yellow to brown. I chose these colours, because, when we hear the word of brandy, we mean the following colours: light yellow, amber, light brown and brown. After the new oak barrels for 7-8 months, the alcohol becomes a light golden colour and filled with tannins. After 4-5 years, this metamorphosis occurs. Brandy alcohol becomes soft, velvety and rich. This is reflected in the variety of flower and fruit colours, as well as in sweet vanilla flavour, which appear primarily due to the transformation of lignin extracted from the oak. This flavour is a feature of young brandies. After 8-10 years of aging cognac alcohol becomes more gentle and harmonious. Inherent flavours much benefit in force, saturation, and persistence. Most important a bouquet, which is clearly felt by the noble tone leather, tobacco and honey. After 20 years, a bouquet of brandy alcohol becomes more intense and complex. To the shades of leather, tobacco and honey notes added candied orange, resins, mushrooms and undergrowth. You are so-called Rance (rancho) the aroma of an old, slightly oxidized wine, a little reminiscent of the forest, and almonds. This is the main characteristic of the good old spirits, which with age have become stronger. Brandy gets pretty fiery colour. The natural decline in the inherent strength and reduces the burning sensation of alcohol. The older the brandy, the longer it persists aftertaste (up to several minutes). I chose this style of writing (Mongolian Baiti 28), because it is well suited to the topic. I chose these accessories: glass, barrel and bottle, because brandy is stored in barrels, then bottle it off and drink out of glass. I hope my accessories were noticeable. Avoid excess pressure from the edge of your seat on the backs of your legs and knees. A footrest may be helpful, particularly for smaller users. Always carry scissors with the tapered end towards the floor; when passing to another person pass handle first. In this project I made pictures, chose colour and completed first window display in my life. I think this is good experience for me in the future. Displays are very effective in attracting the passing public to enter the shop and make purchases. If the window display or display outside the shop is attractive it immediately gives the impression that the goods inside are of good quality.

The Power Of The Mind English Literature Essay

The Power Of The Mind English Literature Essay Life is divided into three terms that which was, which is, and which will be. Let us learn from the past to profit by the present and from the present to live better in the future (William Wordsworth Quotes). The Romantic Age of Literature has impacted thousands of people around the world through the periods authors, literary works, and social movements. In particular, the Romantic Period was inspired by three themes that include imagination, nature, and individualism (Romanticism). These ideas have been captured in the authors work and brought to life through the mind of the reader. One main idea that seems to impact the life of every human is individualism. All people strive for that feeling of self-independence from other people, beings, objects, or ideas of their imagination. Two literary works of the Romantic Period entitled The Lime-Tree Bower My Prison and Resolution and Independence both exemplify the theme of individualism. The authors who wrote the poems both overcame indi vidual mental barriers and in the end, truly showed the power of the human imagination. The poem, The Lime-Tree Bower My Prison, was written by Samuel Taylor Coleridge during the year 1797. The poem starts out with Coleridge being visited by his friends William Wordsworth, Dorothy Wordsworth, and Charles Lamb. Before his friends arrived, Mrs. Coleridge accidently spilled a skillet of sweltering milk on Samuels foot. When Dorothy, William, and Charles arrived, they decided to embark upon a day long hike through nature. Because of his foot injury, Coleridge was left behind to sit under a lonely lime tree, watching as his friends enjoyed the sights and scenery of the countryside (Coleridge 428). At the beginning of the poem, Coleridge feels trapped by the lime-tree. He views the tree not as a physical barrier but as a mental barrier, keeping his mind and imagination from roaming and connecting with his friends. Readers can see how Samuel first felt by reading the first few verses of The Lime-Tree Bower My Prison: Well, they are gone, and here must I remain, This lime-tree bower my prison! I have lost Beauties and feelings, such as would have been Most sweet to my remembrance even when age Had dimmed mine eyes to blindness! They, meanwhile, Friends, whom I never more may meet again, (428) At this point in the poem, Samuel Coleridge is overcome with the fact that he is unable to join his friends on their hike through the countryside. He let the lime-tree become a mental barrier to his imagination. Readers can see in only the first few verses that Coleridge feels alone and left behind. The title is used as a metaphor in the second line to represent lime trees as bars or walls of a prison that have him trapped physically and emotionally. In line six, Coleridge says, Friends, whom I never more may meet again, using that line as a hyperbole to exaggerate his lonesomeness and the distance from his friends (Shmoop Editorial Team). Although Coleridge is sad and depressed in the beginning of the poem, his emotions soon change. In the second stanza, he writes that he sees the images of his friends emerge from the hillside. At this point in the poem, his attitude begins to change. Through the second stanza, Coleridge connects to nature using adjectives that captivate the minds o f readers and help them see exactly what Coleridge was viewing. By the end of the second stanza, his spirits are once again high and he feels as if he experienced time with his friends through nature. At the beginning of the third stanza, Coleridge gave his readers a taste of his new emotions: A delight Comes sudden on my heart, and I am glad As I myself were there! Nor in this bower, This little lime-tree bower, have I not marked Much that has soothed me. Pale beneath the place Hung the transparent foliage; and I watched Some broad and sunny leaf, and loved to see The shadow of the leaf and stem above (429) Readers can see at the beginning of the third stanza that Coleridge overcame his dull feelings of loneliness and depression. Through the power of nature and his imagination, he regained his individual spirit as a writer. He overcame the physical and mental barriers of the lime-tree and showed readers the true power of the human mind. Having a similar theme to Lime Tree Bower My Prison, the poem Resolution and Independence was written by William Wordsworth in 1802 (Cambridge 281). The poem begins in the morning with Wordsworth walking through the country side. He reflects on the previous nights violent storm then admires the new morning which brings about fresh life. At first, Wordsworth is exuberant on his walk, but his emotions soon change. Thoughts of distress and solitude about his future as a poet soon fill his mind. In the fifth stanza of his poem, readers realize what emotions Wordsworth is experiencing: I heard the sky-lark warbling in the sky; And I bethought me of the playful hare: Even such a happy Child of earth am I; Even as these blissful creatures do I fare; Far from the world I walk, and from all care; But there may come another day to me- Solitude, pain of heart, distress, and poverty (281) Thoughts about the death of a young man named Thomas Chatterton filled his mind. Many people believed this to be a suicide death because of Chattertons hard life as a young poet. Wordsworth became more and more worried as he thought about the death of Chatterton. His head was filled with thoughts about his own life and if he too would die in poverty. While continuing his walk, Wordsworth spotted a man staring into a pond in the distance (Drabble 118,119). William walked up to the man and introduced himself. He asked the older man, What occupation do you there pursue?(Cambridge 282). The man replied that he was a leech gather (282). During these times, leeches were used to draw patients blood for curative purposes (Wordsworth 304). Wordsworth saw the leech gatherer as the last person who would inspire him. After discovering the occupation of this man and how he lived a poor life, Wordsworth asked the leech gatherer, How is it that you live, and what is it you do (Cambridge 282)? Even though the life of a leech gatherer may be grim, the old man never lets his thoughts lower his self-esteem. With a smile on his face, the timeworn man enthused William Wordsworth with his words of encouragement. In the last stanza of Resolution and Independence, readers are able to see that Wordsworth began to honor the words of the Leech Gatherer: And soon with this he other matter blended, Cheerfully uttered, with demeanor kind, Bur stately in the main; and when he ended, I could have laughed myself to scorn to find In that decrepit Man so firm a mind. God, said I, be my help and stay secure; Ill think of the Leech-gatherer on the lonely moor! (282) The words of the leech gatherer inspired and motivated the imagination of Wordsworth. At the same time, this man brought back Wordsworths sense of individuality and made him believe he had a future in poetry. Wordsworth was emotionally empowered by how the old man lived his life and never let his job as a leech gatherer lower his emotional spirit. This influential experience left a lasting impact on Wordsworth that enabled him to continue his career as a poet. William Wordsworth and Samuel Coleridge are two extraordinary poets who exemplified the individualistic and imaginative themes of the romantic period. In the poem The Lime-Tree Bower My Prison, Coleridge overpowered his thoughts through nature and enabled his mind to enjoy the outdoors. In Resolution and Independence, Wordsworth overcame his conscious thoughts through the inspiring words of the leech gatherer and decided to continue his livelihood as a poet. In the end, both poets displayed how an individual can conquer conscious thoughts and demonstrated the power of the human imagination. As I live and am a man, this an unexaggerated tale my dreams become the substances of my life (Samuel Taylor Coleridge Quotes).

Crossing Borders Essay examples -- Personal Narrative Essay Example

Crossing Borders    The beat-up Arab minivan slowed tentatively under the scrutinizing gaze of the Israeli soldier on duty. The routine was simple. About halfway between Damascus Gate in East Jerusalem and Ramallah, the West Bank commercial center, the driver, blaring Arabic music on his radio, maneuvered around the dusty slabs of concrete that composed the Beit Haninah Checkpoint. He waited for a once-over by the Hebrew-speaking 18-year-old and permission to continue. Checkpoints-usually just small tin huts with a prominent white and blue Israeli flag-have become an integral and accepted part of Palestinian existence under Israeli occupation. But for me, a silent passenger in the minivan, each time we entered the no man's land between Israeli territory and the West Bank, my hea... ... by years of resentment and bloodshed. I have returned with a renewed energy for my studies and a determination to use these studies to contribute in the future-to both grassroots work and international diplomacy. As I continue on my journey, I will surely encounter more nervous checkpoint moments, stimulating the moral and social reflections that have become part of my border crossings.